IONA

Each of IONA’s handwoven textiles has an origin story. From the regional landscape, to the weather, the seasonal foliage, the beautiful sheep that grow their wool and the hands that dye, spin, and weave it, each piece tells a story of its process. IONA incorporates contemporary design elements into the traditional process and styles of weaving to create striking, organic, high-quality pieces that are one-of-a-kind works of art. IONA supports a local artistry through independent partnerships with weavers while sharing this historic craft with an international community. Each piece is custom made with hand-spun wool and natural dyes from seasonal, local botanicals and minerals.

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DE LA STUDIO X IONA

DE LA Studio began working with IONA informally in 2011, before either were an established brand. Our work together and the relationships that we’ve cultivated through our partnership inform both of our business models and continue to evolve as we move from technical brand development to more immersive marketing and presentation methods together. In 2018, DE LA curated “Textiles en Movimiento,” a 2-part exhibition about Argentine textile design and history in Palm Springs and Los Angeles. The immersive exhibition featured artworks, techniques, documents and happenings to provide a glimpse into the story of regional textile tradition and innovation through the lens of the Escalante family, indigenous weavers based in Catamarca, Argentina with whom IONA has worked for years. We connected IONA to one of our Buenos Aires based photographers who conceptualized and shot a documentary film about weaving tradition in the Northwest of Argentina that premiered at the Palm Springs International Film Festival in 2018, and was featured in “Textiles en Movimiento” alongside fine art photography. We continue to represent IONA in DE LA Studio, and are her primary US sales rep.

BRAND DEVELOPMENT
ART DIRECTION
COPY WRITING
BUSINESS STRATEGY
WHOLESALE + RETAIL
IMMERSIVE MARKETING


IMMERSIVE EXHIBITION CURATION + PRODUCTION


PRESS + MARKETING

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“Textiles En Movimiento"

Immersive exhibition ideation and execution. DE LA Studio handled all writing, press, marketing, outreach, budgeting, pre- and post-production for the two-part exhibition series.

PHOTOGRAPHY


BRAND COPY + DEVELOPMENT

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Portfolio

DE LA Studio created all the copy for IONA’s portfolio and branding, and liaised with her Buenos Aires based graphic designer to finalize the branding and identity.