2120 is a unisex footwear line by Aram Vanerian. The brand’s core collection is a throwback to generations past, reflecting the age-old American value of quality construction that was demanded by a post-Industrial Revolution, east coast culture. While this serves as the historical root of inspiration for the brand, the collection offers a contemporary interpretation of some of the most classic silhouettes, in unisex styles that are as versatile as they are durable. Each hide is handpicked, cut, stretched, and stitched by master craftsmen and women in boutique factories in León, Mexico. The history of shoemaking in the region is told through the refined collection of classic footwear by the LA brand.
DE LA STUDIO x 2120
2120 is one of De La Studio’s three core brands that it has launched from the ground up. Our in-house team provided the art direction, photography, web design, business and marketing strategy, and liaised with our favorite Mexico City design studio for the branding package. We produced and managed their Kickstarter campaign to successfully raise over $50k in start up funds for the brand. We now handle all retail, direct-to-consumer, wholesaling, and showcase the line at the De La Studio showroom in DTLA.
BUSINESS + MARKETING STRATEGY
RETAIL + WHOLESALE
KICKSTARTER CAMPAIGN MANAGEMENT
2120 feature in CLUTCH MAGAZINE, JP.
Clutch 63 Feature “THE BOOK FOR BOOTS & SHOES” / Fall 2018